I’m Iasmina.
I design digital products,
guided by research,
shaped by data.
My Services
From research to finished product,
with the visual craft to make it look right.
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I design apps and websites from first idea to tested prototype, covering user flows, wireframes, interfaces, and design systems, with every decision tied to what users actually need.
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Interviews, usability tests, and data analysis that show how people really use a product, turned into clear insights the design can act on.
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Visuals for screens: web graphics, social media assets, and digital campaigns that stay consistent with the brand.
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Logos, color, typography, and brand guidelines that give a business a recognizable, consistent look.
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Packaging that stands out on the shelf and works in production, from concept and structure to final artwork.
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Print-ready files with the right colors, bleeds, and specs, so what gets printed matches what was designed.
About me
Hi, I'm Iasmina, a UX/product designer based in Utrecht.
I started in graphic design, creating brand identities and packaging, and fell for the part where design meets people's actual behavior. That led me to a Master's in Data-driven Design at HU Utrecht, where I learned to back every design decision with user research, testing, and data.
Today I combine research and data with a strong visual eye, so the products I design work well and look right.
Let’s Connect
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Let’s Connect *
Open to UX/product design roles in the Netherlands, and freelance branding & packaging projects.
Contact
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!